Ambition
At Siam City Cement Group, we are committed to building long-term, sustainable partnerships with our customers. We believe that business success is achieved not merely through transactions, but through growing together on shared goals for environmental and social responsibility.
The Group strives to deeply understand customer needs, deliver sustainable and innovative solutions, and communicate with transparency and sincerity. These efforts form the foundation for strong, trusted collaborations that create shared value and long-term sustainability.
Empowering Customers through Expert Support
The Group’s responsibility goes beyond offering innovative products. We are committed to supporting customers in maximizing the benefits of our solutions through the technical consulting team of Siam City Cement. The team provides specialized advisory services ranging from product recommendations to construction-specific problem solving, including on-site support and sustainability consulting.
The Group focuses on helping customers achieve optimal efficiency, cost savings, and compliance with sustainability standards. We are also committed to continuously enhancing the customer experience and meeting customer expectations. This is achieved not only through the expertise of our technical consulting team, but also through our comprehensive customer service center, which provides end-to-end support across all customer touchpoints. This integrated service approach ensures smooth engagement and reflects our strong commitment to customer satisfaction. It also highlights our dedication to exceeding expectations and ensuring that customer satisfaction remains at the forefront of our business priorities.
Customer Satisfaction Score
| Performance | Target | |||
|---|---|---|---|---|
| 2023 | 2024 | 2025 | 2025 | |
| Customer Satisfaction (%) | 94.5 | 93.7 | 95.7 | 90 |
The score was above set target and showcase the Group Companies in Thailand’s dedication to provide exceptional service.
Creating Shared Value through Customer-Centric Relationships
The Company continuously develops plans to enhance customer satisfaction and strengthen long-term customer relationships through a value-selling approach. This approach focuses on understanding each customer’s business priorities, challenges, and expectations, and translating them into solutions that go beyond product offerings. By delivering measurable value, including improved efficiency, cost optimization, operational reliability, sustainability benefits, and stronger business outcomes, the Company aims to become a trusted partner that supports customers in achieving their goals while creating shared value and sustainable growth.
To ensure that these efforts remain meaningful and responsive to customer needs, the Company places strong importance on continuous engagement and active listening. Customer opinions and suggestions are collected through various channels, including annual relationship management surveys, and are analyzed to improve work processes, elevate customer experience, and strengthen the overall brand image. These initiatives help create positive and memorable customer experiences, build trust, retain existing customers, encourage positive word-of-mouth, and reinforce long-term partnerships founded on mutual value.
Consumer Data Privacy and Protection
The Company strictly complies with the Personal Data Protection Act through comprehensive data privacy guidelines and security measures that govern the responsible collection, use, and disclosure of customer personal information. Personal data is used only with the explicit consent of data subjects. The Company also maintains access controls and provides ongoing training for relevant personnel to strengthen data protection awareness, helping build long-term customer confidence and trust.